Manifesto

First of all, a manifesto to remember our values…

2DLpro came first.
2013, a garage in Pelotas (RS, Brazil): it begins with a local artist’s tour. Suddenly it’s the road. Suddenly there are teams, routes, spreadsheets, tickets, stages. It grew fast: more than 300 shows in 22 countries, planned and delivered for more than 30 national and international artists. In the middle of that, doors opened through merit and consistent work: over 30 public grants won for Brazilian artists, projects made possible, real smiles. 2DLpro receives international awards and is selected by Artemisia/Facebook among more than 1,000 startups. And, in parallel, a tech seed takes shape: the DaleGig beta begins to form.

La Fabrique Flottante (LFF) came later.
2020, Paris, in the middle of a pandemic: one room, a neighborhood client, a lit-up screen, the will to keep going. In just over three years, with a lean team, LFF had reached 15 clients in European, Asian, and African countries — some of them big. Deliveries ranged from simple hotsites to tailor‑made AIs, from integrations to IoT. And behind both stories, the same guiding thread: internal and external respect, consistency, and sincere smiles whenever possible.

And there was growth — but the real world has teeth.

In a defining phase, when we reached a larger level and began dealing with “big” revenues, we met the predatory side of the market: clients and structures that operate like hunters. It isn’t “hard”; it’s extraction. Contracts used as traps, narratives assembled, lawyers as pressure tools. It’s the quiet game of some large companies: to corner you not because they’re better, but because they can endure conflict longer than you can. The strategy is to push you between paying something unfair now or spending more money and health on a long process. If you’re small, you feel it in your body.

And the body collected: burnout, financial break, forced pause, restructuring.
From then on it was impossible to pretend everything was normal.

Because the problem isn’t just “a bad client.” The problem is an entire logic: haste as virtue, coldness as competence, excess as proof of worth. A logic that reduces everything to deadline, feature, performance — until the human becomes “detail,” and the human detail gets cut because “it doesn’t fit the deadline.”

That’s when you see the damage:
How many people don’t read this long text because “there’s no time”?
How much music isn’t heard because it’s longer than two and a half minutes?
How many delicate details of a tech project are removed because “it doesn’t fit the deadline”?
How many people go hollow inside while trying to look functional outside?
How many relationships become hard negotiations because the need to “win” outruns empathy?

Haste and the “bottom line” don’t just cut time. They cut meaning.

And here a choice is born — without arrogance, without heroism, only necessity.
Humanity is not utopia.
Humanity is the minimum condition for living — and, in these times, for surviving.

That’s why our path is now clear: break the sense of haste and build with human rhythm. Make technology that doesn’t drain life; technology that gives life back.

And that is not just philosophy. It’s practice. It’s product. It’s process. It’s routine.

Each person can make a small action in the world. Ours we call EEAs — Enablers for Analog Experiences, because “app” became too small a word. What we do does not end on the screen. The screen is only a bridge. The community we build must be greater than the solutions themselves.

Imagine EEAs that organize your chaos without punishing you. That protect relationships by adding structure where there used to be emotional wear. That return circulation to the world by turning objects that would be trash into gestures, and the city becomes a care network. That make health prevention possible. That make the in‑person happen again with simple gatherings, in real places, guided by a light script — no stage, no “boss,” with the people themselves sustaining the circle. These are just a few examples of solutions that go against the current of tech use.

And speaking of our in‑house EEAs focused on belonging and the courage to create, there is daleGig, which doesn’t treat artists as disposable content nor clients as “cold schedules,” reminding us that art exists better when there are people around it. And our Work Great Today (WGT) turns connections into real support, letting entrepreneurs breathe while they build solid exchange relationships.

And to weave all of this together there is a central piece: our Portal.
A place that uses tech as a vehicle and art as content. A living space where curation is not just aesthetic — it’s a choice of world. A hub for EEAs and other humanized actions. Transforming what would be “just online” into a gateway to encounters, radio, lives, objects, conversations, collaborations, tools. Showcasing partnerships with artists and entrepreneurs who want to build the same way: with dignity, beauty, utility, and respect. Collaboration here is not exploitation. It’s co‑development with a fair, clear agreement — case by case — so that no one becomes someone else’s resource.

This Portal does not exist to prove efficiency. It exists to preserve meaning.
Some things a “lion” (as cited earlier) would call cuttable because they don’t fit the spreadsheet. But some parts of what we do are non‑negotiable: they monetize in a quieter, more real way. They monetize because they sustain who we are. And when we sustain that, the rest begins to make sense again — including the parts that pay the bills.

The world today is full of things that look like progress but are only acceleration. Full of efficiency that costs too much. Full of technology that “works” while people stop working.

2DLpro and LFF, from here on, are focused on creating the opposite of that — we move against the current using our expertise in art and tech to propose new perimeters:

• Less haste, more rhythm.
• Less noise, more presence.
• Less performance, more real life.
• Less extraction, more care.
• Less products that trap, more bridges that free.
• Less relationships that become war, more structures that preserve respect.
• Less creative solitude, more community that sustains.
• Less digital as escape, more digital as a path back.

It’s not about “saving” anyone. It’s about doing better than what we saw, what we lived, and what we refuse to repeat.

This is where tech and art come together to empower and inspire those who humanize the world. The world asks for it.

— Raphael Evangelista